Search performance readout
Hayati Vape — technical SEO audit, August 2026
Almost everyone who finds Hayati is already searching for Hayati — exactly right for a site that sells one brand. The gap is what happens next: the site appears in search constantly, and the listing too often doesn’t earn the click. Fixing that is worth about 2,200 extra visits a quarter — 55% more than the site earns today, without ranking any higher.
The audit sheet’s figure: modelled missed clicks per quarter across the 56 pages affected, at current rankings. The sheet quantifies the top 25 of those pages one by one, totalling 1,987. Clicks, not sales, and no ranking improvement is assumed. The 55% compares that modelled figure against the 4,000 clicks actually earned in the last 90 days. Source: Google Search Console, 10 May – 7 August 2026.
Where things stand
Google Search Console, 10 May – 7 August 2026.
83% of clicks come from mobile. Average position 11.4 on mobile against 20.5 on desktop. Mobile is not a segment here — it is the audience.
98% of clicks come from people searching “Hayati” or a misspelling of it. For a site that sells one brand, that is the right audience — not a problem to solve. The fastest money is not another audience — it is keeping hold of this one. Reaching beyond it is a separate conversation, for when you want it.
The searches Hayati is most visible for are all Hayati’s own. On every one of them, the site sits outside the top five.
| Search term | Appears in search | Clicks | Average position |
|---|---|---|---|
| hayati vape | 23,133 | 624 | 7.9 |
| hayati | 13,604 | 96 | 10.3 |
| hayati pro max | 11,337 | 101 | 10.8 |
| hayati vapes | 3,817 | 106 | 9.3 |
| hayati pro max plus pods | 2,917 | 39 | 17.9 |
| hayati pods | 1,608 | 42 | 16.1 |
This is a position question, and a separate one from everything else in this readout. None of the 2,200 clicks modelled here assume any of these positions improve — the whole opportunity is costed at today’s rankings. It is worth naming because it sets the ceiling on what the rest of the work can reach.
Google Search Console, 10 May – 7 August 2026.
The opportunity
Every position in Google has a click-through rate people expect of it — a listing at position 3 normally earns around 8% of the clicks available. 56 of Hayati’s pages sit well below the rate normal for where they rank. They have already done the hard part of getting there; on the evidence, the title and description are not earning the click.
Every page below is a Hayati product page or a question about a Hayati product. Of the 25 pages the sheet quantifies in full, 23 carry the brand in their address and account for 97% of their missed clicks. This is the audience Hayati already has, not a new one.
| Page | Position | Earns now | Normal here | Missed per quarter |
|---|---|---|---|---|
| Long-lasting Pro Max Plus 6000 | 9.3 | 1.07% | ~2.8% | 398 |
| How long do Hayati pods last | 5.8 | 0.36% | ~5% | 258 |
| How long does a Hayati vape last | 6.4 | 0.48% | ~5% | 180 |
| Black Mamba Pro Max Plus Pods | 3.5 | 0.10% | ~8% | 166 |
| Best performance from Pro Max Plus | 6.6 | 0.71% | ~4% | 158 |
| Blue Frozen Pro Max Plus Pods | 4.0 | 0.28% | ~8% | 81 |
Black Mamba Pro Max Plus Pods ranks third — the position most sites spend years trying to reach — and is ignored by 99.9% of the people who see it. Everything needed to win that click is already in place except the words in the listing.
Google Search Console, 10 May – 7 August 2026. Missed clicks are modelled against typical click-through rate at each position, at current rankings.
25 pages listed in full in the audit sheet →Three things to fix first
Every phone visitor downloads four desktop banner images that never appear on their screen, and 83% of the site’s search clicks are mobile. One attribute on four lines of code fixes it, with no visual change on any device.
Two conflicting instructions mean every visitor waits for the UK server rather than being served from their nearest location. Two settings, no code change.
Under certain conditions a logged-in or cart-carrying visitor’s page can be stored and shown to someone else. A privacy risk worth closing before any other caching work.
The rest of the audit
Thirty-three findings across eleven areas. The three above pay back fastest; these are the ones worth knowing about beyond them.
The main heading tells Google what a page is about. On 87% of the site it says “Shipping Information” rather than the product or category name.
A term worth 2,000 searches a month lands visitors on an article about nic salts instead of a page where they can buy pods. Repointing it is a one-line job.
The price slider only offers £0 or £10, and choosing a filter such as nicotine strength loads a visibly broken page. Filters are how people shop a 64-product category.
Visitors cannot pinch to zoom on a phone. An accessibility failure, and an awkward one when 83% of the clicks are mobile.
For a retailer publishing advice on nicotine strengths, attributing it to a system account rather than a person undermines trust with readers and with Google.
The site blocks AI companies from training on its content. Discovery through AI assistants still works — worth confirming the block is deliberate.
33 findings by priority. Three are critical, and none of them need a redesign — the bulk of the work is configuration and copy.
All 33 are scheduled week by week below, with the area and the time each one takes.
The next two weeks
All 33 actions, now assigned and compressed into a fortnight. Week one takes every critical and high-priority action; week two clears the rest. Al-Amin carries 22, the Hayati team 6, SearchFlex 5 — filter by owner to see a single list.
Week one is w/c 17 August, week two w/c 24 August. Owners are as assigned in the audit sheet. Sequencing inside each week is the owner’s to set, with one exception: the page cache privacy fix has to land before edge caching is switched on.
Owners
Every action now has a name against it. Two things still need a decision from you before the work they belong to can ship.
Both criticals in week one, then the caching, templates, headings, security headers and page speed work. He is aiming to clear his list inside seven days, which is why week one carries the weight.
The content and merchandising calls: category headings, the broken links, multibuy linking, the redirect repoint, three products showing the wrong flavour, and the links that hop via a redirect.
The metadata programme across the 56 pages and the 294 titles and descriptions, blog authorship, the tracking tidy-up and robots.txt.
Sign-off on the 81 titles and descriptions before we deploy them — they change how every listing reads in Google.
Whether the AI crawler block is deliberate. Tell us either way and it stays or it lifts.
Owners as assigned in the audit sheet. Two weeks from w/c 17 August.
Checked and clear
Checked across both crawls of the site, 8 August 2026.
The working document
33 findings, per-URL lists, the roadmap and 81 ready-to-deploy title and description rewrites.
Open the audit sheet →